About Ali
Ali builds the analysis behind most Ziro Data projects: churn and retention models, subscriber segmentation, Power BI dashboards and campaign measurement.
He spent the last year as an in-house analyst at a video-on-demand streaming platform, where he defined churn rules for each subscription plan, built behaviour segments for the retention team and compared ten SMS campaigns on the purchases they produced rather than the clicks. Before that he worked on marketing data for an investment firm in Dubai, setting up campaign tracking and Google Ads and Analytics reporting.
He started young, joining a training and consulting firm as a business and data intern while still at school, and is now completing a Computer Science degree alongside client work.
What Ali does, week by week
You'll know exactly who is doing what. This is Ali's part of a typical 4 to 8 week project.
Scoping
Reads your data before the first workshop and lists what it can and can't answer. Drafts the metric definitions for sign-off.
Build
Builds the models and dashboards, and sends the weekly written update: what moved, what's blocked, what he needs from you.
Handover
Documents every table and measure, and walks your team through running it without us.
You'll hear from Ali directly when
- A number doesn't reconcile with your finance figures
- The data can't support the question as asked
- A dashboard is ready for you to try
Where Ali has done this before
In-house roles are described by type of company. Employers are named only with their approval.
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[2025] – nowNow
Data analyst
Ziro Data · Remote
- Builds churn, segmentation and campaign analysis for client projects
- Designs Power BI dashboards and the metric dictionaries behind them
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[2025] – now
Data analyst
VOD streaming platform · In-house
- Defined churn per subscription plan, with a grace window for each plan
- Built subscriber segmentation and a plan-level KPI framework with an upgrade / downgrade matrix
- Compared ten SMS campaigns on purchases and voucher use; benchmarked plan pricing against competitors
- Restructured the Power BI Report Server into team folders with one entry point
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[2024 – 2025]
Marketing data
Investment firm · Dubai
- Implemented campaign tracking and tags with Google Tag Manager
- Built Google Ads and Analytics reporting for campaign decisions
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[2023 – 2024]
Business & data intern
Training & consulting firm · In-house
- First role in data: reporting and business analysis support for a consulting team
Projects Ali worked on
Described as they happened, with their limits. Results appear only when there's a source and approval.
A streaming platform now sees churn coming
One churn rule per plan, behaviour segments and a weekly at-risk list the retention team acts on.
Read the case studyTen SMS campaigns compared on what they actually sold
A campaign log joined with purchases and voucher use, and one dashboard comparing every campaign.
See all case studiesA governed reporting portal replaced scattered folders
A folder structure by team, naming rules and one entry point for leadership reports.
See all case studiesWhat Ali works with
Analysis
Tools
Tracking & marketing data
Training, credentials and languages
The details a procurement team asks for, in one place.
Education
Certifications
- [e.g. Microsoft PL-300: Power BI Data Analyst]
- [e.g. Google Analytics certification]
Languages
Outside client work, Ali teaches and mentors people starting out in data analysis, and is learning German.
“[A short, real quote from Pantea about working with Ali. Publish only with her approval.]”Pantea Ebrahimi, CEO
Articles by Ali
Practical guides from the work itself.
Everyone here works on your project
Three people, no account managers. Back to the team
Talk to Ali about your data.
A free 30-minute call. Bring the question you're stuck on; you'll leave knowing what it would take, or that you don't need us.